Explore articles, tutorials, and guides that will help you learn the basics, get support, understand your analytics, and promote your show.
Your Account

Create an Apple Podcasts Connect account

Learn how to set up an Apple Podcasts Connect account so you can submit your podcast to Apple.

Content Setup

Find a hosting solution

Find a hosting provider to create and manage your podcast RSS feed.

Content Requirements

Podcast RSS feed requirements

Review the requirements for a podcast RSS feed and see examples of correctly formatted XML tags.

November 16, 2020

Introducing the Apple Podcasts web embed

The new Apple Podcasts embed player offers you a way to showcase your podcast on a website.

Content Setup

How to create an episode

You can create an episode in Apple Podcasts Connect or via an RSS feed with a third-party hosting provider.

November 16, 2020

Optimize your show for Siri and Alexa

Siri and Alexa can help listeners find and subscribe to your show on Apple Podcasts.

Your Account

Agreements, tax, and banking overview

To sell subscriptions to your podcast on Apple Podcasts and receive payments from Apple, submit the required agreement.

August 27, 2020

Search enhancements available in more languages

Listeners can now discover shows and episodes based on audio transcripts in 10 more languages.

Your Account

Set up contact information

Learn how to set up and manage contacts for your agreement in Apple Podcasts Connect.

May 07, 2020

Apple Podcasts international expansion

Your show on Apple Podcasts is now available in 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.

Your Account

Set up tax information

If you plan to sell Apple Podcasts Subscriptions, learn about required tax forms and how to submit them on Apple Podcasts Connect.

May 07, 2020

Curated news collection

The updated News category page on Apple Podcasts is now hand-curated and features providers and shows from select news sources.

Your Account

Set up banking information

If you are offering Apple Podcasts Subscriptions, submit your banking information so you can receive payments from Apple.

February 07, 2020

Show availability and content updates

Our system routinely monitors your show’s RSS feed to ensure any new episodes, artwork, or metadata edits are displayed on Apple Podcasts within 24 hours.

Your Account

Users and access

Learn about the roles and permissions available in Apple Podcasts Connect to help your team manage your podcast, view analytics, and track sales and payments.

December 16, 2019

Best listens of 2019

Explore the shows that topped this year’s charts and made our editors’ list of favorites.

Content Setup

Test your podcast RSS feed

After meeting all of Apple’s podcast requirements, test your show’s RSS feed before submitting it for review.

December 09, 2019

Manage show launches

Control your show’s launch date after submitting it for review.

Content Setup

Validate your podcast RSS feed

Use Apple Podcasts Connect to validate your show’s RSS feed before submission.

December 09, 2019

Updates to host and guest image specifications

We’ve updated the aspect ratio of host and guest images displayed on show and episode pages.

Content Setup

Review process

Before they’re available on Apple Podcasts, channels, shows, and subscriptions are reviewed to ensure they comply with our content, subscription, and artwork guidelines.

August 09, 2019

Enhanced categories now available

Review the category selections to help maximize your show’s potential on Apple Podcasts.

June 04, 2019

Search enhancements

Listeners will now be able to discover shows based on audio transcripts, topics, and people.

Manage Your Podcast

Update your podcast metadata

Learn how to update your metadata via an RSS feed or directly in Apple Podcasts Connect.

June 04, 2019

Enhanced Apple Podcasts categories

Learn about enhanced categories such as Fiction, History, and True Crime, and dozens of new subcategories.

Manage Your Podcast

Manage your podcast

Get an overview of the features in Apple Podcasts Connect that will help you manage your shows on Apple Podcasts.

April 22, 2019

Best practices for episode numbering

Separating episode numbers from the title makes it possible for Apple to easily index and order content.

April 22, 2019

Optimize your show’s metadata

Review our tips for creating podcast metadata, including your show title, author name, and description.

Manage Your Podcast

Statuses in Apple Podcasts Connect

Learn about the status of your show, episode, channel, or subscription in Apple Podcasts Connect and what may need your attention.

Content Setup

Create a channel

In Apple Podcasts Connect, you can create a channel to list multiple podcasts in one place.

Manage Your Podcast

Transfer ownership of a podcast

Find out how to gain ownership of a podcast or transfer a podcast to someone else’s account.

Manage Your Podcast

Change the RSS feed URL

Whether you host your RSS feed or partner with a third-party provider, learn more about changing your podcast RSS feed URL.


RSS feed refresh

Apple checks podcast RSS feeds to detect new episodes and other metadata or artwork changes and will display changes on Apple Podcasts within 24 hours after detecting them.


Measure podcast performance

Use Analytics to gain a better understanding of how users are listening to your shows and episodes on Apple Podcasts.


Data requirements

Learn about requirements for collecting Apple Podcasts listening data and the minimum thresholds for aggregating data.


Analytics best practices

Ensure that Analytics data is available to you by following these best practices for episode metadata.


Understand your analytics

Learn more about show analytics and what do if your show isn’t visible in the Analytics dashboard.

Apple Podcasts App

Search functionality

Make sure your channel name, podcast titles, and episode titles are specific and unique so they may appear in relevant search results.

Apple Podcasts App

Ratings and reviews

Listeners and subscribers can leave ratings and reviews of your podcasts on Apple Podcasts.

Apple Podcasts App

Hosts and guests

Review the file formats, guidelines, and submission requirements for podcast host and guest images.

Apple Podcasts App

Content infringement and digital rights management (DRM)

Learn about DRM and how to report a violation of your intellectual property rights.

Apple Podcasts App

Customer support for listeners

Listeners and subscribers reporting issues with a show on Apple Podcasts should reach out to Customer Support to investigate and resolve their issues.


Troubleshoot podcast availability

Know what to look for if you can’t find your show on Apple Podcasts.

Marketing and Promotion

Promotional requests and artwork

If you are selected for a feature promotion on Apple Podcasts, make sure your artwork meets the requirements and guidelines.

Marketing and Promotion

Start with a brief

Learn how a brief helps you turn your podcast idea into a real show, then see how to make your own.

Marketing and Promotion

Present your podcast

Learn how to package your show for Apple Podcasts by creating a complementary visual and verbal design.

Marketing and Promotion

Elevate your marketing assets

Discover tools made by Apple that help you leverage the Apple Podcasts brand to promote your podcast.

Marketing and Promotion

Connect on social media

Learn what fans expect on social media and how you can use different platforms to grow your podcast’s audience.

Marketing and Promotion

Make the next great podcast trailer

Know the different kinds of podcast trailers and learn how to make one for your show.


Explore new analytics features

Learn about the latest analytics updates and features added to Apple Podcasts Connect.


Troubleshoot artwork issues

Learn how to address error messages related to submitting or updating your podcast artwork.

Marketing and Promotion

Apple Podcasts embed player

Use the Apple Podcasts embed player to feature your podcast on a website.

Manage Your Podcast

Manage subscription pricing

Learn how to schedule a price change for your subscription and how it affects your subscribers.

Your Account

Manage your Apple Podcasters Program membership

If you are part of the Apple Podcasters Program, learn how to renew, transfer, or cancel your plan.

Content Setup

Submit a show

Submit a show via an RSS feed that’s hosted by a third-party provider or create a show in Apple Podcasts Connect if you are part of the Apple Podcasters Program.

Content Requirements

Artwork requirements

Follow our technical guidelines for creating channel, subscription, and show artwork.

Content Setup

Set up a subscription

To set up a subscription in Apple Podcasts Connect, prepare promotional information and artwork, add pricing and an optional free trial, and include subscriber audio for your episodes.

Content Requirements

Apple Podcasts content guidelines

Before submitting your show or offering a podcast subscription, review the Apple Podcasts content guidelines.

March 08, 2021

The Apple Podcasts Kids & Family Collection with Common Sense Media

Apple Podcasts partnered with Common Sense Media to launch an editorially curated Kids & Family category in the U.S. that features safe, timely podcast recommendations for parents.

January 19, 2021

Introducing Apple Podcasts Spotlight

Spotlight is a new monthly feature from the Apple Podcasts editorial team highlighting podcast creators.

Your Account

Apple Podcasters Program overview

Learn how to join the Apple Podcasters Program so you can offer listeners a premium subscription to your podcast.

Content Requirements

Audio requirements

To create a podcast that is easily streamed without straining listeners’ bandwidth, encode and compress your audio in a format that produces the smallest file size possible.


Troubleshoot audio upload issues

Learn how to address common audio upload errors you may see in Apple Podcasts Connect.

Content Setup

Set up your show for a subscription

As part of the Apple Podcasters Program, learn how to set up your show to offer ad-free episodes, access to archived content, early access to episodes, and subscriber-only shows.

Manage Your Podcast

Availability, rights, and release date

Select the countries and regions where your podcast should be available, set the release date and time for shows, and ensure you have all required content rights.

Manage Your Podcast

Archive or restore a channel, show, or episode

If you no longer need to manage a channel, show, or episode, you can archive the content and restore it in the future when needed.

Apple Podcasts App

Availability of Apple Podcasts features

Learn about the availability of free podcasts and Apple Podcasts Subscriptions, see all available Apple Podcasts app languages, and view the annual fee for the Apple Podcasters Program by country or region.

Sales and Payments

Download subscription reports

If you’re a member of the Apple Podcasters Program and have channels with paid subscriptions, you can download reports that track the sales and renewals of subscriptions around the world.

April 21, 2021

Introducing Apple Podcasts Subscriptions

Creators in more than 170 countries and regions can offer premium subscriptions on Apple Podcasts by enrolling in the Apple Podcasters Program.

April 21, 2021

Apple Podcasts Connect new features

Apple Podcasts Connect has been updated with a streamlined design and new features that make it easier to manage shows on Apple Podcasts.

July 01, 2021

A notice about download reports

Listeners on iOS 14.6 may experience an issue with automatic downloads for new episodes that can reduce the number of downloads reported by third-party hosting providers.

Marketing and Promotion

Become an Apple Services affiliate partner

Join the Apple Services Performance Partner Program to earn commissions each time a podcast subscription purchase is made from an affiliated link you share via email, social media, digital ads, or other marketing activities.

Sales and Payments

Payments and financial reports

Learn about the minimum sales thresholds required to receive payments from Apple and how to download monthly financial reports.

May 28, 2021

An update on Apple Podcasts Subscriptions and channels

To ensure we are delivering the best experience for creators and listeners, Apple Podcasts Subscriptions and channels will now launch in June.

Content Requirements

Subscriptions best practices

Follow these tips for setting up your subscription to accurately describe and promote your show.

June 08, 2021

Apple Podcasts Subscriptions and channels launch worldwide on June 15

To prepare for launch, follow these tips so that your subscriptions and channels shine.

Content Setup

Channels, subscriptions, and Apple Podcasts Connect overview

Get a step-by-step walkthrough of how to set up a channel and subscription in Apple Podcasts Connect.

July 29, 2021

What’s new for Apple Podcasts with iOS 14.7

Listeners on iOS 14.7 will enjoy new enhancements to Library that make it easier to manage their shows and episodes.

August 09, 2021

Upcoming tax changes for podcasts

Coming soon, tax changes in certain regions will result in an adjustment to your proceeds.

Podcast Guides

Whether you’re just getting started or ready to go pro, you can find in-depth answers to many common questions.

Identity Guidelines

Promote your show with the Apple Podcasts icon or the Listen on Apple Podcasts badge.

A Podcaster’s Guide to RSS

Detailed explanations and examples of a properly formatted RSS feed.

Analytics Help

A walkthrough of the main features in Analytics — this guide will help you visualize your show data and gain insight into how your audience is listening.

Interpreting Podcast Reporting

Interpret server logs to identify user downloads and streams.

Tell us about your new show and season.

Find a provider to host your RSS feed.

Have more questions about your show?