Content Setup

Apple Podcasts categories

Apple Podcasts recommends shows based on more than 100 categories and subcategories. You can choose up to two categories or subcategories that best reflect the content of your show. The primary category is used to display your show in each category page, Top Charts, and personalized recommendations in Listen Now. The secondary category also helps your show appear in select category pages, in editorially curated collections, and in search. You can set and modify your categories at any time in Apple Podcasts Connect or through a third-party hosting provider.

How to add a category in Apple Podcasts Connect

  1. Select a show.
  2. Select the categories and subcategories which best reflect the content of your show.
  3. Save your changes.

How to add a category to your RSS feed

Choose the category that best reflects the content of your show and specify it in your RSS feed. If available, you can also define a subcategory:

Specify a category without a subcategory:

<itunes:category text="History" />

Specify a category with a subcategory:

<itunes:category text="Society &amp; Culture"> <itunes:category text="Documentary" /></itunes:category>

Specify multiple categories:

<itunes:category text="Society &amp; Culture"> <itunes:category text="Documentary" /></itunes:category><itunes:category text="Health &amp; Fitness"> <itunes:category text="Mental Health" /></itunes:category>

Keep the following in mind when specifying categories and subcategories within your RSS feed:

Escape ampersands:

<itunes:category text="Kids &amp; Family" />

Self-close category tags where no subcategories are available:

<itunes:category text="True Crime" />

The values below are supported within the <itunes:category> tag. Specify the exact value listed within the “Corresponding programming” column. These will be automatically localized based on the user's Language & Region settings.

Supported categories Corresponding programming

Arts

  • Books
  • Design
  • Fashion & Beauty
  • Food
  • Performing Arts
  • Visual Arts

Arts

  • Books
  • Design
  • Fashion &amp; Beauty
  • Food
  • Performing Arts
  • Visual Arts

Buisness

  • Careers
  • Entrepreneurship
  • Investing
  • Management
  • Marketing
  • Non-Profit

Business

  • Careers
  • Entrepreneurship
  • Investing
  • Management
  • Marketing
  • Non-Profit

Comedy

  • Comedy Interviews
  • Improv
  • Stand-Up

Comedy

  • Comedy Interviews
  • Improv
  • Stand-Up

Education

  • Courses
  • How To
  • Language Learning
  • Self-Improvement

Education

  • Courses
  • How To
  • Language Learning
  • Self-Improvement

Fiction

  • Comedy Fiction
  • Drama
  • Science Fiction

Fiction

  • Comedy Fiction
  • Drama
  • Science Fiction

Government

Government

History

History

Health & Fitness

  • Alternative Health
  • Fitness
  • Medicine
  • Mental Health
  • Nutrition
  • Sexuality

Health &amp; Fitness

  • Alternative Health
  • Fitness
  • Medicine
  • Mental Health
  • Nutrition
  • Sexuality

Kids & Family

  • Education for Kids
  • Parenting
  • Pets & Animals
  • Stories for Kids

Kids &amp; Family

  • Education for Kids
  • Parenting
  • Pets &amp; Animals
  • Stories for Kids

Leisure

  • Animation & Manga
  • Automotive
  • Aviation
  • Crafts
  • Games
  • Hobbies
  • Home & Garden
  • Video Games

Leisure

  • Animation &amp; Manga
  • Automotive
  • Aviation
  • Crafts
  • Games
  • Hobbies
  • Home &amp; Garden
  • Video Games

 Music

  • Music Commentary
  • Music History
  • Music Interviews

 Music

  • Music Commentary
  • Music History
  • Music Interviews

News

  • Business News
  • Daily News
  • Entertainment News
  • News Commentary
  • Politics
  • Sports News
  • Tech News

News

  • Business News
  • Daily News
  • Entertainment News
  • News Commentary
  • Politics
  • Sports News
  • Tech News

Religion & Spirituality

  • Buddhism
  • Christianity
  • Hinduism
  • Islam
  • Judiasm
  • Religion
  • Spirituality 

Religion &amp; Spirituality

  • Buddhism
  • Christianity
  • Hinduism
  • Islam
  • Judiasm
  • Religion
  • Spirituality

Science

  • Astronomy
  • Chemistry
  • Earth Sciences
  • Life Sciences
  • Mathematics
  • Natural Sciences
  • Nature
  • Physics
  • Social Sciences

Science

  • Astronomy
  • Chemistry
  • Earth Sciences
  • Life Sciences
  • Mathematics
  • Natural Sciences
  • Nature
  • Physics
  • Social Sciences

Society & Culture

  • Documentary
  • Personal Journals
  • Philosophy
  • Places & Travel
  • Relationships

Society &amp; Culture

  • Documentary
  • Personal Journals
  • Philosophy
  • Places &amp; Travel
  • Relationships

Sports

  • Baseball
  • Basketball
  • Cricket
  • Fantasy Sports
  • Football
  • Golf
  • Hockey
  • Rugby
  • Soccer
  • Swimming
  • Tennis
  • Volleyball
  • Wilderness
  • Wrestling

Sports

  • Baseball
  • Basketball
  • Cricket
  • Fantasy Sports
  • Football
  • Golf
  • Hockey
  • Rugby
  • Soccer
  • Swimming
  • Tennis
  • Volleyball
  • Wilderness
  • Wrestling

Technology

Technology

True Crime

True Crime

TV & Film

  • After Shows
  • Film History
  • Film Interviews
  • Film Reviews
  • TV Reviews

TV &amp; Film

  • After Shows
  • Film History
  • Film Interviews
  • Film Reviews
  • TV Reviews