Apple Podcasts categories
Apple Podcasts recommends shows based on more than 100 categories and subcategories. You can choose up to two categories or subcategories that best reflect the content of your show. The primary category is used to display your show in each category page, Top Charts, and personalized recommendations in Listen Now. The secondary category also helps your show appear in select category pages, in editorially curated collections, and in search. You can set and modify your categories at any time in Apple Podcasts Connect or through a third-party hosting provider.
How to add a category in Apple Podcasts Connect
- Select a show.
- Select the categories and subcategories which best reflect the content of your show.
- Save your changes.
How to add a category to your RSS feed
Choose the category that best reflects the content of your show and specify it in your RSS feed. If available, you can also define a subcategory:
Specify a category without a subcategory:
<itunes:category text="History" />
Specify a category with a subcategory:
<itunes:category text="Society & Culture"> <itunes:category text="Documentary" /></itunes:category>Specify multiple categories:
<itunes:category text="Society & Culture"> <itunes:category text="Documentary" /></itunes:category><itunes:category text="Health & Fitness"> <itunes:category text="Mental Health" /></itunes:category>
Keep the following in mind when specifying categories and subcategories within your RSS feed:
Escape ampersands:
<itunes:category text="Kids & Family" />
Self-close category tags where no subcategories are available:
<itunes:category text="True Crime" />
The values below are supported within the <itunes:category> tag. Specify the exact value listed within the “Corresponding programming” column. These will be automatically localized based on the user's Language & Region settings.
| Supported categories | Corresponding programming |
|---|---|
|
Arts
|
Arts
|
|
Business
|
Business
|
|
Comedy
|
Comedy
|
|
Education
|
Education
|
|
Fiction
|
Fiction
|
|
Government |
Government |
|
History |
History |
|
Health & Fitness
|
Health & Fitness
|
|
Kids & Family
|
Kids & Family
|
|
Leisure
|
Leisure
|
|
Music
|
Music
|
|
News
|
News
|
|
Religion & Spirituality
|
Religion & Spirituality
|
|
Science
|
Science
|
|
Society & Culture
|
Society & Culture
|
|
Sports
|
Sports
|
|
Technology |
Technology |
|
True Crime |
True Crime |
|
TV & Film
|
TV & Film
|