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How one song turns into a story.

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Blake & Diallo

How one song turns into a story.

Building a podcast from genuine obsession — not market research — might be the most underrated creative strategy in the medium. Blake “LUXXURY” Robin and Diallo Riddle break down how their unscripted, hour-long phone calls about music became the blueprint for their show, and why the moments that excite them most reliably excite their audience, too. From dividing creative control to embracing the edit, their process offers a practical masterclass for any creator wondering how to turn a niche passion into a must-listen story.

When did you realize you wanted to make a show deconstructing a single song?

Blake: I wanted to share this treasure trove inside songs: what it sounds like to hear just the isolated drums, the vocals, and build a story around it. Then I met my co-host and we’d have these obsessive, hour-long phone calls — deep dives, fact-sharing, “You gotta hear this.” At the end of it, we did that thing: “Dude, we should record this.” The cliché moment.

Diallo: I looked at a few directions but kept coming back to this guy — because every time I called him with one music question, we’d talk for 60 minutes. I thought, that’s a great podcast.

How do your distinct approaches collide and complement each other when you break down a track?

Blake: My circle is making music, living through it, wearing out cassettes. His circle is DJing, watching crowd reactions, obsessively studying what makes a song catchy. As people, it just feels like we complement each other perfectly. When the mics go on and we’re talking as friends about music, it’s playful. It’s hard work, but it’s fun.

Diallo: He makes music and I’ve always wanted to — so I’ll fanboy hard. And because I’ve DJed everything from weddings to the Golden Globes, I’ve been fascinated by what makes any song catchy. We will talk about this stuff for hours.

One Song offers a fascinating behind-the-scenes look at the songs that shaped pop culture.

What’s the hardest part of the process — choosing the song or deciding what to leave out?

Blake: Both. My brain gathers, then compares — and comparing takes five times as long. By the time we’re taping, we’re both thinking, “That was great, but it won’t make the cut.” The whole thing is a lesson in editing as part of the creative process.

Diallo: No hard and fast rules exist, and we both wish they did. We’ve worked out a system where one person has 51% of the call depending on the artist — much more peaceful. And when it’s truly too big, we just make it a double episode.

What’s the trick to translating music into engaging storytelling?

Blake: I only know what I’ve learned by doing it. I can sense when I’m boring myself, and that’s when we cut it. The depth that doesn’t bore me tends to be exactly right for the listener. That’s also where the team is invaluable. Together we find the thread — something that hasn’t been heard before.

Diallo: We go into every episode asking, what is the story of this song? There’s the historical and social context, the story of recording it, and the story of what it changed. Half the show is us genuinely surprising ourselves in real time.

What’s the key lesson about translating your expert-level obsession into a must-listen story?

Diallo: I think the appeal is that it feels like it’s you and your best friend, a record player, stopping the song and saying, “Here’s what’s working.” It’s a global listening party.

Blake: We give listeners a takeaway that means they will never hear a song the same way again. Amaze your friends with music knowledge. That’s always been an idea behind the show.

What’s your advice for a creator who thinks their passion is too niche?

Diallo: If you love it, you’ll find others who do too.

Blake: And, start. Expect it won’t be right the first time — get over that fear. Nine out of ten things won’t hit, but build your next attempt on that tenth one. Make sure you genuinely love it because it will only grow and demand more from you.