Tools for turning listeners into fans.

Promote your podcast with customizable social posts, Apple-branded players, links, and QR codes that help you reach every one of your fans.

Capture their attention with scroll-stopping social posts.

Pick a headline. Pick a background. That’s all it takes to create eye-catching social posts that showcase everything your listeners won’t want to miss.
Customize your unique social post

Share your show with custom badges, logos, embedded players, and QR codes.

Help your listeners find, play, and subscribe to your podcast.

Learn the requirements for promoting your podcast.

Read the Apple Podcasts 
Identity Guidelines

Expand your brand with channels.

Create a channel that can feature multiple shows with a similar theme or topic.

Earn money with the
Apple Podcasts Affiliate Program.

Maximize your podcasting income. Earn commissions each time a subscription purchase is made from an affiliated link you share.
Learn more about the program

Explore best practices for marketing a podcast.

Start with a brief.

A brief helps you make decisions around your podcast’s identity, brand, and marketing.
Learn how to create a brief

Present your podcast.

Package your show for Apple Podcasts by creating a complementary visual and verbal design.
Learn how to present your show

Make a great podcast trailer.

Know the different kinds of podcast trailers and learn how to make one for your show.
Learn how to make a trailer

Promote your show on Apple Podcasts.

Get featured on Apple Podcasts.

Submit a promotional request

Review artwork submission requirements.

See the guidelines