Content Setup

Create a channel

In Apple Podcasts Connect, you can create a single destination, called a channel, to list two or more podcasts in a central place. You can group your shows together however you like — create a single channel to highlight your brand or create multiple channels to group shows with similar themes.

When creating multiple channels, keep in mind that shows can only be linked to one channel. If you’re a member of the Apple Podcasters Program, you have the option to add a subscription to your channel. Channels can contain one subscription and can include exclusively paid content, free content, or a mix of both.

In iOS16.4, when a listener follows a show that is part of a channel, the channel will appear in Library, making it easier for your fans to discover your other shows. Learn more about channels in Library.

Create a channel

  1. In Apple Podcasts Connect, click the Add (+) button and select New Channel.
  2. Enter a channel name (up to 25 characters) and click Create.
  3. Upload a logo image and select a background color. Learn more about artwork requirements.
  4. Upload an icon.
  5. Enter a description. You can enter up to 4000 characters.
  6. Add shows.
  7. Add a subscription (optional). You need to be a member of the Apple Podcasters Program to add subscription benefits. Learn how to set up a subscription.
  8. At the top of the page, click Save. If your channel is ready to be submitted, click Publish to send the channel to Apple for review. If your channel has a subscription, click Submit for Review.

All channels must comply with our content guidelines and are reviewed before they’re available on Apple Podcasts. Learn more about our review process.