Content Requirements

Artwork requirements

Your artwork is what helps listeners visually identify your podcast and should represent the brand or logo of your show. Creating interesting or otherwise compelling artwork can help your show attract new listeners and gain new followers and subscribers.

Artwork must be original and can’t contain any of the following:

  • Blurry, misaligned, mismatched, or pixelated images
  • Explicit language
  • Placeholder images
  • Apple Inc., Apple Podcasts, or iTunes Store logos
  • The terms Apple Inc., Apple Podcasts, Apple Music, iTunes Store, or iTunes
  • Visual representation of Apple hardware
  • References to illegal drugs, profanity, or violence

For inspiration, see the Top Shows chart on Apple Podcasts.

Channel artwork 

Channel artwork should be a reflection of the channel’s content.

Logo and background

Your channel logo should be a transparent PNG file. Use our logo template to ensure your artwork looks great on Apple Podcasts: 

Channel Logo Template.zip

To set your background color, enter a hex value or open up the color picker and select the shade you want. A hex value is a six-digit code used to specify a color.

Your channel logo must meet these technical specifications:

  • Size: 3000 x 750 pixels
  • Resolution: 72 dpi
  • File type: transparent PNG
  • Colorspace: RGB

Here are some best practices for creating your channel logo and background:

  • Use horizontal logos.
  • Size the logo to use as much of the template space as possible.
  • Do not extend logo beyond the template.
  • Do not include icons.
  • Do not skew your logo.
  • Do not use text effects.
  • Make sure the logo is legible on the channel background color.

Icon

A channel icon is a graphic symbol that represents your channel. The icon is cropped into a circle and appears on your channel page. Avoid using small, detailed imagery as your icon should be legible at small sizes. Use our icon template to ensure your artwork looks great on Apple Podcasts:

Channel Icon Template.zip

  • Size: 3000 x 3000 pixels
  • Resolution: 72 dpi
  • File type: JPEG or PNG
  • Colorspace: RGB

Subscription artwork

Primary promotion 

This promotion pops up whenever a nonsubscriber tries to access subscriber audio. Add artwork, then select three features from a predefined list or enter your own custom description. This way, you give listeners a sense of what’s included and provide a quick way to subscribe. Use our primary promotion template to ensure your artwork looks great on Apple Podcasts:

Subscription Promotion Template.zip

  • Size: 3000 x 3000 pixels
  • Resolution: 72 dpi
  • File type: JPEG or PNG
  • Colorspace: RGB

Promotional banner

This banner will display on any show that includes subscriber audio, giving listeners a quick way to subscribe. 

  • Size: 1080 x 1080 pixels
  • Resolution: 72 dpi
  • File type: JPEG or PNG
  • Colorspace: RGB

Show artwork

Show artwork for your podcast must meet these technical specifications. Use our show cover template to ensure your artwork looks great on Apple Podcasts:

Show Cover Template.zip

  • Size: 3000 x 3000 pixels. Note: If you’re submitting your show via RSS feed, Apple Podcasts accepts show cover artwork ranging from 1400 x 1400 to 3000 x 3000 pixels. The largest size is preferred.
  • Resolution: 72 dpi
  • File type: JPEG or PNG
  • Colorspace: RGB

Here are some show artwork best practices:

  • Make your artwork simple and easily recognizable for search results.
  • Include your podcast title.
  • Use clear, large fonts and relevant imagery.
  • Use the maximum resolution of 3000 x 3000 pixels.
  • Avoid including logos of sponsors or ad groups.
  • Avoid putting artwork elements at the bottom of your image as they may be obscured by play progress indicators.
  • Be mindful of Dark Mode.

Episode artwork

While show artwork is a requirement for all podcast submissions, episode artwork is optional and can be added only to shows submitted via an RSS feed. Episode artwork is a great way to attract new listeners. Consider creating unique images for each episode that focus on the talent or topics covered.

  • Size: Square, 3000 x 3000 pixels. Note: If you’re submitting your show via RSS feed, Apple Podcasts accepts episode artwork ranging from 1400 x 1400 to 3000 x 3000 pixels. The largest size is preferred.
  • Resolution: 72 dpi
  • File type: JPEG or PNG
  • Colorspace: RGB