Content Setup

Set up a subscription

If you’re a member of the Apple Podcasters Program, after you complete your agreement, you can create a channel with subscription benefits like early access to content, additional content, and ad-free listening. When you set up a subscription in Apple Podcasts Connect, you’ll add promotional information and artwork, set up pricing and free trial information, then add subscriber audio to an episode. 

First, decide what type of offering you’d like to make and set up your show for a subscription, then follow the steps below to get your subscription ready for Apple Podcasts.

All subscriptions must comply with our content guidelines and are reviewed before they’re available to listeners. Learn more about our review process.

1. Add promotions

Set up your primary promotion

This promotion pops up whenever a nonsubscriber tries to access subscriber audio. Your primary promotion gives listeners a sense of what’s included and provides a quick way to subscribe.

  1. On the channel page, under Subscription, click Get Started.
  2. Click Continue.
  3. Click Promote Your Subscription.
  4. Select your artwork file. Learn more about artwork requirements.
  5. Add a name for your promotion.
  6. Decide whether you’ll promote benefits from our predefined list or enter your own description.
    • Listen Ad-Free: Subscribers get uninterrupted access to your content.
    • Exclusive Additional Episodes: Subscribers get access to extra episodes.
    • No Commitment: Subscriptions can be canceled at any time.
    • Archive Access: Subscribers can access older episodes which aren’t available to free listeners.
    • Early Access to New Episodes: Subscribers can listen to new episodes before they’re available to nonsubscribers.
  7. Click Save.

Set up your promotional banner

This banner displays on any show that includes subscriber audio, giving listeners a quick way to subscribe.

  1. Click Add a Promotional Banner.
  2. Select your artwork file. Learn more about artwork requirements.
  3. Add a short message describing your promotion. For example, “Upgrade to remove ads and get Bonus Episodes.”
  4. Click Save.

2. Add pricing and a free trial

Set up a monthly price

A monthly price is required for all subscriptions. Subscriptions can be priced by territory. You have access to a wide range of price points in each currency.

  1. Under Pricing and Free Trial, click Set Up Monthly Price.
  2. Select a base currency, price tier, and click Next.
  3. Apple automatically calculates the prices for all territories based on your chosen price point, but you have the option to set a different price for specific territories. Select territory prices, then click Save.

You can edit the price while your subscription is in review. After your subscription is available on Apple Podcasts, you’ll need to schedule a price change.

Set up a yearly price (optional)

A yearly price is optional. Subscribers can switch to yearly pricing in Apple Podcasts by selecting their Apple ID Settings in the Listen Now tab.

  1. Under Pricing and Free Trial, click Set Up Yearly Price.
  2. Select a base currency, price tier, and click Next.
  3. Apple automatically calculates the prices for all territories based on your chosen price point, but you have the option to set a different price for specific territories. Select territory prices, then click Save.

You can edit the price while your subscription is in review. After your subscription is available on Apple Podcasts, you’ll need to schedule a price change.

Set up a free trial (optional)

A free trial is optional, but it’s a great way to let listeners preview your subscription offering. Customers access the subscription for free for a selected duration. The duration can be three days, seven days, two weeks, one month, two months, three months, six months, or one year. Depending on the month, a one-month trial can vary between 28 days and 31 days.

Unless they cancel their subscription, listeners will be charged at the end of their free trial.

  1. Under Pricing and Free Trial, click Set Up a Free Trial.
  2. Select a duration.
  3. Select an availability period.
    • To offer a continuous free trial, choose Starting, then the date you want your trial to be available to listeners.
    • To make your free trial available for a limited time, choose From, then the date range you want your trial to be available to listeners.
  4. Select the countries and regions where you’d like to offer a free trial.
  5. Click Save.

You can edit the free trial while your subscription is in review. After your subscription is available on Apple Podcasts, you’ll need to schedule a free trial.

3. Add subscriber audio to an episode

In order to submit your subscription for review, at least one of the shows in your channel must contain subscriber audio which is uploaded in Apple Podcasts Connect. Learn more about creating a channel or creating an episode in Apple Podcasts Connect.