Marketing and Promotion

Make an impact with your podcast artwork

A strong visual presence allows you to stand out and increase recognition. When listeners are able to identify and connect with you visually, it helps build community.

Creating compelling artwork can be challenging, but by keeping a few simple principles in mind as you design, your podcast can make a strong impact. 

Keep it simple

Apple Podcasts uses show and channel art for discovery, and your show is often displayed next to other shows. Many creators try to cram as much information as possible into one small square — one that gets even smaller on a mobile device. Inevitably, the listener becomes overloaded. Break through the clutter by reducing the amount of visual elements on any given piece of art. Clear and bold always wins.

Consider the product

Podcast art is most always accompanied by metadata. Take advantage of the supporting information that the platform communicates and eliminate competing text to emphasize the visual message. The more information a listener has to digest, the greater the confusion. Your art also needs to scale down significantly, and the more text you include, the smaller and more illegible it becomes.

Create a visual system

In most cases, you need to create art beyond your Show Cover. As you create accompanying pieces of imagery, ask the following questions:

  • What are the key elements to your visual system that you can leverage (illustration, photos, specific colors)? 
  • What is the story you want to tell to the listener? 
  • What are the most important recurring elements that should show up on every piece of art (for example, your logo)? 
  • How can you maintain consistency from one piece to the next (for example, does your logo stay in the same place)?

If all of your art is the exact same, the visual experience becomes monotonous. The more you balance elements of consistency with variation, the greater the depth of the listener experience. 

Use templates

We want your art to look the best it can, so ensure that you are using all templates correctly, pay attention to safe areas, and read any accompanying guidelines.