Marketing and Promotion

Become an Apple Services affiliate partner

See detailed reporting and earn commissions by linking to podcasts.

When you join the Apple Services Performance Partner Program (also known as the affiliate program), you’ll have immediate access to reporting data on all your linked podcast marketing activities, including email, social promotions, digital ads, and more, and earn commissions each time a subscription purchase is made from an affiliated link you share. This is in addition to any other payments you may receive directly from the sales of your premium content — it’s a simple way for you to maximize your income on Apple Podcasts.

How does it work?

Simply fill out an application and it will be reviewed by Apple. After you’re approved for the program, we will give you a unique affiliate token. This is a short string of alphanumeric characters that you will add to all of your Apple Podcasts links. This token is unique to you, centralizes all podcast revenue generated from those affiliated links, and is compatible with third-party link tracking services. When one of your listeners clicks on these links and becomes a paid subscriber, you receive affiliate commission on all podcast-related subscription purchases made within the next 30 days.

What are affiliate commissions and how are they paid out?

By linking to Apple Podcasts as an affiliate, you can earn a one-time payment of 50% on the first paid month of every subscription membership you drive on a 30-day cookie window. For example, if you link to a podcast subscription costing $10 USD, you will earn $5 USD in equivalent commissions. This payment scales globally based on the local market price and where podcasts are available.

Use free marketing tools

Apple Podcasts Marketing Tools offers affiliates a wide variety of marketing assets that make it easy to link to Apple Podcasts Subscriptions and earn commissions. Available in more than 100 languages and more than 170 countries where Apple Podcasts are available, these tools help you create links with an Apple Podcasts badge, a logo lockup, an app icon, as an embed player, QR code, or as plain text.

  • Embed players: Whether you’re featuring your own podcasts on your website or promoting through other means, use our embed players to easily provide listeners with a free sample that gets them interested in becoming regular listeners and subscribing. Podcast embed players are quick to create and use with an affiliate token.
  • Apple Podcasts Identity Guidelines: Make sure your use of Apple Podcasts marketing assets aligns with Apple branding by referring to our Identity Guidelines. You’ll get access to all badge art, logos, and more.

Cross promote other Apple services

By becoming an Apple Services affiliate partner, you also have the option to cross-promote other Apple Services content and generate even more revenue with affiliate links for Apple Music, Apple TV+, Apple Books, and more.

Need more help?

If you have any questions about the program, contact our affiliate help desk.