Content Requirements, Artwork

Artwork requirements

Your artwork is what helps listeners visually identify your podcast and should represent the brand or logo of your show. Creating interesting and compelling artwork can help your show attract new listeners and gain new followers and subscribers. As a general rule, keep artwork simple and legible.

Artwork must be original and can’t contain any of the following:

  • Blurry, misaligned, mismatched, or pixelated images
  • Explicit language
  • Placeholder images
  • Apple Inc., Apple Podcasts, or iTunes Store logos
  • The terms Apple Inc., Apple Podcasts, Apple Music, iTunes Store, or iTunes
  • Visual representation of Apple hardware
  • References to illegal drugs, profanity, or violence
  • References to content not available on Apple Podcasts

For inspiration, go to New & Noteworthy shows in the Browse section on Apple Podcasts.

Artwork guidelines and templates

Use the templates below as a guide and follow the technical specifications and instructions to create and deliver all assets. Both JPG and PNG are acceptable file types, with the exception of Channel Logo artwork, which must be a transparent PNG.



Shows

Show Cover

A successful Show Cover makes a visual impact and immediately draws in listeners with simplicity and legibility. This artwork is required.

Guidelines

  • Should contain your logo, show name, and key art.
  • Avoid putting important artwork elements at the bottom fifth of your image as they may be obscured by play progress, labels, or subscription offerings.

Specs

  • Placement: Everywhere
  • Device support: iOS, iPadOS, macOS, and tvOS
  • Size: Square; 3000 x 3000 pixels. If you’re submitting your show via RSS feed, Apple Podcasts accepts show cover artwork ranging from 1400 x 1400 to 3000 x 3000 pixels. The largest size is preferred.
  • File type: JPEG or PNG

Sample and template

Show Cover Template.zip

Channels

Channel Icon

A Channel Icon is a graphic symbol that represents your channel and is used in large and small sizes throughout the Podcasts app. Think of this as your channel’s profile pic. It is the first thing that a potential listener sees when searching for your channel. Your icon can be imagery, something abstract, or typographically based. This artwork is required.

Guidelines

  • Avoid using small, detailed imagery.
  • Icons should be legible at small sizes.
  • Ensure the icon is centered and keep in mind that it will be cropped into a circle.

Specs

  • Placement: Listen Now, Search
  • Device support: iOS, iPadOS, and macOS
  • Size: 3000 x 3000 pixels
  • File type: JPEG or PNG

Sample and template

Channel Icon Template.zip

Channel Logo

A Channel Logo is delivered as a transparent PNG file. It is overlaid on either your Channel Background color selected in Apple Podcasts Connect or your Channel Background art supplied to Apple. To set your Channel Background color, enter a hex value or open the color picker and select the shade you want. A hex value is a six-digit code used to specify a color.

Guidelines

  • Use horizontal logos.
  • Center your logo within the template and do not extend it beyond the template.
  • Maximize the available template space by scaling the logo to the edge of the template.
  • Be mindful of the logo color to ensure it is legible when placed onto the Channel Background. For example, do not use a white logo on a white background.

Specs

  • Placement: Channel Page
  • Device support: iOS, iPadOS, and macOS
  • Size: 3000 x 750 pixels
  • File type: transparent PNG

Sample and template

Channel Logo Template.zip

Subscriptions

Icon

This icon represents your subscription offering when a listener confirms their payment information while subscribing. This artwork is required.

Guidelines

  • Keep the design simple and legible at small sizes.
  • The design should represent the brand of your subscription offering.

Specs

  • Placement: Promotional Banner, Payment screen, Active Subscriptions list, email notifications
  • Device support: iOS, iPadOS, and macOS
  • Size: 1080 x 1080 pixels
  • File type: JPEG or PNG

Sample and template

Promotional Banner Icon Template.zip

Subscription Promotion

Subscription Promotion art appears when a listener tries to play content that requires a subscription, and on a channel or show pages that have subscription offerings available that a listener has not yet subscribed to.

Guidelines

  • Feature the name of your subscription offering.
  • Give your subscription a distinct visual branding separate from your shows and channels.
  • Do not include UI overlays.

Specs

  • Placement: Channel Page, Show Page
  • Device support: iOS, iPadOS, and macOS
  • Size: 3000 x 3000 pixels
  • File type: JPEG or PNG

Sample and template

Subscription Promotion Template.zip

Note: The artwork and any text and subscription pricing displayed above are for illustrative purposes only and may differ from what is actually displayed on Apple Podcasts. Subscriptions and channel availability, pricing, and artwork vary by country or region. Some features are not available in all regions and for some languages. The placement of any promotional artwork on Apple Podcasts is determined by Apple in its sole discretion. Ensure that artwork you provide to Apple is free and clear for Apple’s global use both on and off our platforms, including on Apple Podcasts and in Apple marketing materials, and that no other party has rights that would affect Apple’s right to use those assets.

Episodes

Episode artwork appears on devices with iOS 17 or later on the Now Playing screen and Queue; the Lock Screen and Control Center; in Up Next on Listen Now; on show and episode pages; and through link previews in other apps, including Messages, Mail, and on social media platforms.

This artwork is optional but is a great way to highlight the episode’s content or guests while drawing in listeners with additional visual interest.

When episode artwork is not supplied, Apple Podcasts will continue to display show artwork. Apple Podcasts will also default to show artwork when multiple shows are presented together to help orient listeners.

Creators can publish episode artwork via RSS using their third-party hosting provider. For subscriber episodes, it can be uploaded in Apple Podcasts Connect.

Guidelines

  • Fill the entire template with art.
  • Give your episode artwork a distinct visual branding separate from your show and channel artwork. Do not use your show cover as episode art because the two will be displayed together.
  • Episode titles are displayed in the UI under the artwork so avoid repeating the episode title in episode art.
  • Keep all essential design elements within the Art Safe Area. Anything placed outside of the Art Safe Area is subject to cropping and or UI overlays.

Specs

  • Placement: Now Playing, Lock Screen, Control Center, Listen Now, show and episode pages
  • Device support: iOS, iPadOS, and macOS
  • Size: Square; 3000 x 3000 pixels
  • File type: JPEG or PNG

Sample and template

Episode Art Template.zip

Chapters

Apple Podcasts also supports chapters, which allow listeners to quickly browse and navigate to segments of an episode. When creators add chapters to an episode, they can also provide artwork for each chapter. As listeners progress through an episode with chapter-specific artwork, they will see it displayed in Now Playing and on the Lock Screen, providing a timely visual supplement to the current interview, conversation, or story.

Learn about using chapters on Apple Podcasts.

Specs

  • Placement: Now Playing, Lock Screen
  • Device support: iOS, iPadOS, and macOS
  • Size: Square; 3000 x 3000 pixels
  • File type: JPEG or PNG