Content Requirements

Artwork requirements

Your artwork is what helps listeners visually identify your podcast and should represent the brand or logo of your show. Creating interesting and compelling artwork can help your show attract new listeners and gain new followers and subscribers. As a general rule, keep artwork simple and legible.

Artwork must be original and can’t contain any of the following:

  • Blurry, misaligned, mismatched, or pixelated images
  • Explicit language
  • Placeholder images
  • Apple Inc., Apple Podcasts, or iTunes Store logos
  • The terms Apple Inc., Apple Podcasts, Apple Music, iTunes Store, or iTunes
  • Visual representation of Apple hardware
  • References to illegal drugs, profanity, or violence
  • Ads, sponsor logos, or marketing copy

For inspiration, go to New & Noteworthy shows in the Browse section on Apple Podcasts.

Artwork guidelines and templates

Use the templates below as a guide and follow the technical specifications and instructions to create and deliver all assets. Both JPG and PNG are acceptable file types, with the exception of Channel Logo artwork, which must be a transparent PNG.



Shows

Show Cover

A successful Show Cover makes a visual impact and immediately draws in listeners with simplicity and legibility. This artwork is required.

Guidelines

  • Should contain your logo and key art.
  • Avoid putting important artwork elements at the bottom fifth of your image as they may be obscured by play progress, labels, or subscription offerings.

Specs

  • Placement: Everywhere
  • Device support: iOS, iPadOS, macOS, and tvOS
  • Size: Square; 3000 x 3000 pixels. If you’re submitting your show via RSS feed, Apple Podcasts accepts show cover artwork ranging from 1400 x 1400 to 3000 x 3000 pixels. The largest size is preferred.
  • File type: JPEG or PNG

Sample and template

Show Cover Template.zip

Show Cover example for Code Switch, displayed on an iPhone

Episodes

While show artwork is a requirement for all podcast submissions, episode artwork is optional and can be added only to shows submitted via an RSS feed. Episode artwork is a great way to attract new listeners. Consider creating unique images for each episode that focus on the talent or topics covered.

Specs

  • Placement: Episodes
  • Device support: iOS, iPadOS, and macOS
  • Size: Square; 3000 x 3000 pixels. Apple Podcasts accepts episode artwork ranging from 1400 x 1400 to 3000 x 3000 pixels. The largest size is preferred.
  • File type: JPEG or PNG

Channels

Channel Icon

A Channel Icon is a graphic symbol that represents your channel and is used in large and small sizes throughout the Podcasts app. Think of this as your channel’s profile pic. It is the first thing that a potential listener sees when searching for your channel. Your icon can be imagery, something abstract, or typographically based. This artwork is required.

Guidelines

  • Avoid using small, detailed imagery.
  • Icons should be legible at small sizes.
  • Ensure the icon is centered and keep in mind that it will be cropped into a circle.

Specs

  • Placement: Listen Now, Search
  • Device support: iOS, iPadOS, and macOS
  • Size: 3000 x 3000 pixels
  • File type: JPEG or PNG

Sample and template

Channel Icon Template.zip

Channel Icon example for Luminary, displayed on an iPhone

Channel Logo 

A Channel Logo is delivered as a transparent PNG file. It is overlaid on either your Channel Background color selected in Apple Podcasts Connect or your Channel Background art supplied to Apple. To set your Channel Background color, enter a hex value or open the color picker and select the shade you want. A hex value is a six-digit code used to specify a color.

Guidelines

  • Use horizontal logos.
  • Center your logo within the template and do not extend it beyond the template.
  • Lock up primary and secondary logos together in the middle of the template.
  • Maximize the available template space by scaling the logo to the edge of the template.
  • Be mindful of the logo color to ensure it is legible when placed onto the Channel Background. For example, do not use a white logo on a white background.
Four examples of correctly formatted Channel Logos
Six examples of incorrectly formatted channel logos, including logos that are stacked, skewed, and placed in a container

Specs

  • Placement: Channel Page
  • Device support: iOS, iPadOS, and macOS
  • Size: 3000 x 750 pixels
  • File type: transparent PNG

Sample and template

Channel Logo Template.zip

Channel Logo example for The Athletic, displayed on an iPhone

Subscriptions

Promotional Banner Icon

A Promotional Banner represents your subscription offering as an icon in banners, payment pages, and email notifications. This artwork is required.

Guidelines

  • Keep the design simple and legible at small sizes.
  • The design should represent the brand of your subscription offering.

Specs

  • Placement: Promotional Banner, Payment screen, Active Subscriptions list, email notifications
  • Device support: iOS, iPadOS, and macOS
  • Size: 1080 x 1080 pixels
  • File type: JPEG or PNG

Sample and template

Promotional Banner Icon Template.zip

Promotional Banner Icon example for Radiotopia, displayed on an iPhone

Subscription Primary Promotion

Subscription Primary Promotion art appears when a listener tries to play content that requires a subscription, and on a channel or show pages that have subscription offerings available that a listener has not yet subscribed to.

Guidelines

  • Feature the name of your subscription offering.
  • Give your subscription a distinct visual branding separate from your shows and channels.
  • Do not include UI overlays.

Specs

  • Placement: Channel Page, Show Page
  • Device support: iOS, iPadOS, and macOS
  • Size: 3000 x 3000 pixels
  • File type: JPEG or PNG

Sample and template

Subscription Primary Promotion Template.zip

Subscription Primary Promotion example for Radiotopia, displayed on an iPhone
Note: The artwork and any text and subscription pricing displayed above are for illustrative purposes only and may differ from what is actually displayed on Apple Podcasts. Subscriptions and channel availability, pricing, and artwork vary by country or region. Some features are not available in all regions and for some languages. The placement of any promotional artwork on Apple Podcasts is determined by Apple in its sole discretion. Ensure that artwork you provide to Apple is free and clear for Apple’s global use both on and off our platforms, including on Apple Podcasts and in Apple marketing materials, and that no other party has rights that would affect Apple’s right to use those assets.