Marketing and Promotion

Promotional requests and artwork

If you’re launching a unique podcast or releasing an interesting new season, channel, or episode, we want to know about it. Apple Podcasts editors routinely feature compelling shows to help listeners find new favorites. In addition to the standard artwork uploaded in Apple Podcasts Connect, you can submit artwork for your shows, channels, and subscriptions that will be used if selected to be featured on Apple Podcasts. Promotion is solely at the discretion of Apple, but including a compelling description of your show and episodes, and accurate metadata will give your show a better chance of being featured.

Submit an Apple Podcasts Promotion Request

Artwork guidelines and templates

Use the templates below as a guide and follow the technical specifications and instructions to create and deliver promotional assets. Deliver artwork as layered PSD files. Artwork should not include ads, sponsor logos, or marketing copy. Ensure that all artwork submitted is properly licensed for use on Apple Podcasts and in Apple marketing materials. 

 

Shows

Show Featuring

Show Featuring art typically appears at the top of the Browse page in the Podcasts app and is one of the most visible placements for listeners to discover your podcast.

Guidelines

  • Fill the entire template with art.
  • Keep logos vertically aligned to the middle of the Art Safe Area.

Specs

  • Placement: Browse
  • Device support: iOS, iPadOS, macOS, and tvOS
  • Size: 4320 x 1080 pixels

Sample and template

Show Featuring Template.zip

Show Featuring example from I Am Rama, displayed on an iPhone

Show Page Tall

Show Page Tall art provides a large canvas to celebrate your show and engage with listeners.

Guidelines

  • Ensure that key elements such as faces and logos are in the Art Safe Area.
  • Do not overload the Art Safe Area with too many elements.
  • If you include a secondary logo such as a network logo, create a lockup with the primary logo so that they appear related.

Specs

  • Placement: Show Page
  • Device support: iOS
  • Size: 2048 x 2732 pixels

Sample and template

Show Page Tall Template.zip

Show Page Tall example from Code Switch, displayed on an iPhone

Channels

Channel Cover

A Channel Cover represents your channel’s brand and content, and functions similarly to a Show Cover. Keep this artwork simple and legible.

Guidelines

  • Focus on the title and key art, keeping those elements at the center of the template.
  • If including a secondary logo such as a network logo, create a lockup with the primary logo so that they appear related.

Specs

  • Placement: Browse, Listen Now
  • Device support: iOS, iPadOS, macOS, and tvOS
  • Size: 3000 x 3000 pixels

Sample and template

Channel Cover Template.zip

Channel Cover example from the LA Times, displayed on an iPhone

Channel Featuring

Channel Featuring art typically appears at the top of the Browse page in the Podcasts app and is one of the most visible placements for listeners to discover your channel. 

Guidelines

  • Fill the entire template with art.
  • Keep logos vertically aligned to the middle of the Art Safe Area. 

Specs

  • Placement: Browse
  • Device support: iOS, iPadOS, macOS, and tvOS
  • Size: 4320 x 1080 pixels

Sample and template

Channel Featuring Template.zip

Channel Featuring example from QCode, displayed on an iPhone

Channel Background

Channel Background art is used as an ambient visual header on your Channel Page. You could think of it as your Channel wallpaper. Your Channel Logo will be layered on top of this artwork. If you don’t provide Channel Background art, it will default to the background color selected in Apple Podcasts Connect.

Guidelines

  • Use low-contrast imagery that has an ambient or atmospheric appearance.
  • Do not include text.
  • Fill the template completely.

Specs

  • Placement: Channel Page
  • Device support: iOS, iPadOS, and macOS
  • Size: 4320 x 3240 pixels

Sample and template

Channel Background Template.zip

Channel Background example from Luminary, displayed on an iPhone

Subscriptions

Subscription Upsell, Subscription Tall, and Subscription Wide artwork make the best use of screen space on iPhone, iPad, and Mac. This art should have a similar branding and design as the required Subscription Primary Promotion art uploaded in Apple Podcasts Connect.

Subscription Upsell

A Subscription Upsell appears when a listener tries to play content that requires a subscription. This is an opportunity to directly communicate the benefits of subscribing to your show or channel.

Guidelines

  • Feature the name of your subscription offering.
  • Give your subscription a distinct visual branding separate from shows and channels.
  • Ensure that key elements such as faces and logos are in the Art Safe Area.
  • Keep in mind that UI elements will overlay on a large area of the lower portion of this artwork.

Specs

  • Placement: Channel Page, Show Page
  • Device support: iOS, iPadOS, and macOS
  • Size: 2048 x 2732 pixels

Sample and template

Subscription Upsell Template.zip

Subscription Upsell example from QCode+, displayed on an iPhone

Subscription Tall

Subscription Tall is a key place on iPhone to encourage listeners to subscribe to your show or channel. It is vertically oriented with a subscription banner at the bottom.

Guidelines

  • Feature the name of your subscription offering.
  • Give your subscription a distinct visual branding separate from shows and channels.
  • Ensure that key elements such as faces and logos are in the Art Safe Area.
  • Keep in mind that UI elements will overlay on a large area of the lower portion of this artwork.

Specs

  • Placement: Channel Page, Show Page
  • Device support: iOS
  • Size: 2048 x 2732 pixels

Sample and template

Subscription Tall Template.zip

Subscription Tall example from Radiotopia, displayed on an iPhone<br>

Subscription Wide

Subscription Wide is a key place to encourage listeners to subscribe to your channel or show on iPad and Mac. It is horizontally oriented and has a subscription banner on the left side.

Guidelines

  • Feature the name of your subscription offering.
  • Give your subscription a distinct visual branding separate from shows and channels.
  • Adjust art to make use of the wider template area.
  • Ensure that key elements such as faces and logos are in the Art Safe Area.
  • Keep in mind that UI elements will overlay on the left portion of the artwork.

Specs

  • Placement: Channel Page, Show Page
  • Device support: iPadOS and macOS
  • Size: 3840 x 1646 pixels

Sample and template

Subscription Wide Template.zip

Subscription Wide example from Radiotopia, displayed on an iPad
Note: The artwork and any text and subscription pricing displayed above are for illustrative purposes only and may differ from what is actually displayed on Apple Podcasts. Subscriptions and channel availability, pricing, and artwork vary by country or region. Some features are not available in all regions and for some languages. The placement of any promotional artwork on Apple Podcasts is determined by Apple in its sole discretion. Ensure that artwork you provide to Apple is free and clear for Apple’s global use both on and off our platforms, including on Apple Podcasts and in Apple marketing materials, and that no other party has rights that would affect Apple’s right to use those assets.