April 22, 2019

Optimize your show’s metadata

The metadata of your show is your product packaging. It includes all of the details about your show — such as title, author name, description — that potential listeners will see on Apple Podcasts. 

Thoughtful metadata can help your show be discovered and grow your audience, as it ultimately determines whether it appears in relevant user searches. Conversely, poor metadata may affect the approval of new submissions as well as the availability of active shows. 

Here are some things to avoid to ensure your show meets Apple’s quality standards: 

  • Leaving placeholder text from your hosting provider. For example, descriptions such as “Podcast by [author name],” “New podcast weblog,” “Cover art photo provided by [name],” or “Description goes here.”
  • Repeating verbatim the title or author name in the description. For example, “The Very Hungry Tourists by Dr. María Sánchez and John Appleseed.”
  • Incorporating irrelevant content or spam. For example, show titles like “The Very Hungry Tourists | Travel | Explore | Learn” or author names like “Dr. María Sánchez, coach and travel enthusiast.”
  • Including episode numbers in show titles. For example, show titles like “The Very Hungry Tourists Ep. 01.”