Marketing and Promotion

Promotional requests and artwork

Apple Podcasts editors routinely feature compelling shows to help listeners find new favorites. In addition to the standard artwork uploaded in Apple Podcasts Connect, we offer the ability to submit artwork for your shows, channels, and subscriptions that will be used if they are selected to be featured on Apple Podcasts. This artwork can be submitted as part of your promotional feature request or you can have it ready if we contact you. Although promotion is solely at the discretion of Apple, include the following elements in your podcast to give your show a better chance of being featured:

  • A clear and complete author listing
  • A compelling and accurate description of your show and its episodes
  • Accurate and relevant metadata, including language, category, and explicit tags

Promotional feature requests

If you’re launching a unique podcast or releasing an interesting new season, channel, or episode, we want to know about it. Submit an Apple Podcasts Promotion Request at least two weeks before your launch. 

Let us know what’s exciting about this release and any other important information. If this release ties in with a holiday or specific event, provide details.

Featured artwork

When selected for a feature promotion on Apple Podcasts, you may be asked to provide promotional artwork. Any artwork submitted should not include ads or sponsor logos. Use the templates listed below as a guide when creating your artwork. Follow the technical specifications and instructions to create and deliver all assets. 

Channel artwork

Channel Cover

A Channel Cover visually represents your channel’s brand and the different shows within it.

Channel Cover Template.zip

Your Channel Cover artwork must meet these technical specifications:

  • Size: 3000 x 3000 pixels
  • File type: Layered PSD
  • Colorspace: Display P3, 16-bit

Do not include UI overlays when creating your channel cover.

Channel Featuring

Channel Featuring artwork appears at the top of the Browse page on the Podcasts app. Its placement is one of the most visible locations for listeners to discover your channel.

Channel Featuring Template.zip

Your Channel Featuring artwork must meet these technical specifications:

  • Size: 4320 x 1080 pixels
  • File type: Layered PSD
  • Colorspace: Display P3, 16-bit

When creating Channel Featuring artwork, vertically align channel logos to the bottom of the Art Safe Area.

Channel Background

Your Channel Background artwork is used as an ambient visual header on your Channel page.

Channel Background Template.zip

Your Channel Background artwork must meet these technical specifications:

  • Size: 4320 x 3240 pixels
  • File type: Layered PSD
  • Colorspace: Display P3, 16-bit

Here are guidelines for creating your Channel Background artwork:

  • Use low-contrast imagery.
  • Keep it ambient and atmospheric.
  • Do not include text.

Subscription artwork

Subscription Card

A Subscription Card appears to listeners trying to play content that requires a subscription. This is an opportunity to make listeners aware of the benefits of subscribing. It is not necessary if your channel does not contain a subscription. 

Subscription Card Template.zip

  • Size: 2048 x 2732 pixels
  • File type: Layered PSD
  • Colorspace: Display P3, 16-bit

Here are guidelines for creating your Subscription Card:

  • Ensure that key elements such as faces and logos are in the Art Safe Area.
  • UI elements will overlay on a large area of the lower portion of the card.

Subscription Tall

Subscription Tall artwork appears on your channel and show page, and is a key place to encourage listeners to subscribe to your show or channel.

Subscription Tall Template.zip

  • Size: 2048 x 2732 pixels
  • File type: Layered PSD
  • Colorspace: Display P3, 16-bit

Here are guidelines for creating your Subscription Tall artwork:

  • Ensure that key elements such as faces and logos are in the Art Safe Area.
  • UI elements will overlay on a large area of the lower portion of the artwork.

Subscription Wide

Subscription Wide artwork is horizontally oriented and used only on iPad and desktop. It is used to promote a subscription to a show or channel.

Subscription Wide Template.zip

  • Size: 3840 x 1646 pixels
  • File type: Layered PSD
  • Colorspace: Display P3, 16-bit

Here are guidelines for creating your Subscription Wide artwork:

  • Adjust your artwork to make use of the wider template area.
  • Ensure that key elements such as faces and logos are in the Art Safe Area.
  • UI elements will overlay on the left portion of the artwork.

Show artwork

Show Featuring

Show Featuring artwork appears at the top of the Browse page on Apple Podcasts and is one of the most visible placements for listeners to discover your podcast.

Show Featuring Template.zip

  • Size: 4320 x 1080 pixels
  • File type: Layered PSD
  • Colorspace: Display P3, 16-bit

When creating Show Featuring artwork, vertically align logos to the bottom of the Art Safe Area.

Show Page

The Show Page artwork provides a larger canvas to celebrate your show and engage with listeners. This artwork appears on the Show page on Apple Podcasts.

Show Page Template.zip

  • Size: 2048 x 2732 pixels
  • File type: Layered PSD
  • Colorspace: Display P3, 16-bit 

Here are guidelines for creating your Show Page artwork:

  • Do not overload the Art Safe Area with too many elements.
  • Ensure that key elements such as faces and logos are in the Art Safe Area.
  • UI elements will overlay on a large area of the lower portion of the page.