August 9, 2019

Enhanced categories now available

Enhanced categories are now available on Apple Podcasts. You can either manually update your RSS feed or work with your hosting provider to modify the category selections of your existing shows. 

These updates provide new opportunities for your show to appear on its category page and the corresponding Top Charts. 

Here are a few tips to help maximize your show’s potential on Apple Podcasts: 

  • Choose the category that best reflects the content of your show. If applicable, you may also define a subcategory. This helps us surface your show in relevant sections throughout Apple Podcasts. 
  • Attract listeners with a well-written description. The first sentence is a powerful opportunity to connect with your audience. 
  • Separate episode numbers from your show title. Instead, use the <itunes:episode> tag to specify episode numbers. Doing so makes it possible for Apple Podcasts to easily index and order content.

Review our marketing best practices for additional tips to grow your audience.