Search results are based on relevance, popularity, Apple-confidential algorithms, and a variety of other factors.
Make sure your channel name, podcast titles, and episode titles are specific and unique so they may appear in relevant searches. Avoid using emojis and repeated episode titles. Listeners can easily search and find shows by topic such as current events, people, and even phrases with just a few taps on Apple Podcasts. To optimize your podcast for search and discovery make sure to lead with guest names, and include episode numbers only in the corresponding metadata field.