Understand your analytics

Show analytics

You can measure and analyze show data using the graphs and charts in the Overview tab on Analytics. We measure your podcasts’ performance using these key metrics:

  • Followers: The total number of people following your show. Learn more about how followers work.
  • Listeners: The total number of people that listened to your show.
  • Engaged Listeners: Total number of people who listened to at least 20 minutes or 40% of an episode.
  • Plays: The total number of times people pressed play on your episode.
  • Top Countries/Regions: The total number of unique devices per country or region.
  • Top Cities: The total number of unique devices per city.

Missing podcasts

There are different reasons why one of your podcasts doesn’t appear in your Analytics dashboard. Confirm you’ve done the following to avoid common issues:

  • Make sure you’re signed in with the Apple ID that has access to the show.
  • Confirm your podcast has met the listening threshold requirement — at least five unique listeners must play content from your show within the selected time frame for the analytics metric you selected.
  • Use the Search field in the main dashboard to filter a specific show or episode. Analytics displays the 100 most recently modified shows associated with your Apple ID. If you currently manage more than 100 podcasts, this action will not yield additional results.

Contact us to transfer the podcast ownership to a different Apple ID.

Listening data availability

Listening data begins at 12:00 a.m. and ends at 11:59 p.m. (UTC). Diagnostics and usage information might be delayed by up to 72 hours.

The date range selected in the top right corner determines if podcasts or episodes will display listening data. If data is missing, make sure the podcast or episode release date (as specified in the <pubDate> tag in your RSS feed) is within the specified date range.