If you have multiple shows,
a channel is a great way to group all your content together
in one place for new listeners to discover.
To create a new channel, hit the plus sign on the left side, and choose new channel.
You'll start by giving your channel a name.
The channel form is where you upload art, provide a description,
and set up your subscription.
Listeners will only see your channel visible
on the Apple Podcasts app when two or more shows have been added
to the channel.
To complete your channel and subscription setup,
you will need to upload four pieces of art.
And don't worry: each part of the form that requires artwork will tell you
the exact art specs you'll need.
You can save this form at any time,
and come back to it if you don't have the artwork yet.
Let's start at the top and work down the page.
The first piece of art you'll need to add is your channel background.
This is a logo
and background color that will appear at the top of your Channel page
in Apple Podcasts.
Here I've got a transparent PNG file
with a background color I've selected.
The second piece of art you will upload is a channel icon
that will be used across the Search, Browse,
and Listen Now tabs in the Apple Podcasts app.
You can also add a description and a website link.
Next, add your shows to the channel.
I've got four shows that I know I want to add,
but be aware that a show can only live in one channel at a time.
I added subscriber-only episodes to Hiking Treks,
but before they can be played, I need to set up a subscription.
When setting up a subscription, you'll need to upload promotional art,
set up pricing, and then set up a free trial.
If you haven't already uploaded subscriber-only audio,
you will need to do so before you submit your channel for review.
The third piece of artwork you'll need to upload
is the subscription promotional art,
also called the subscription upsell.
This is where you will set up the subscription name
and identify the benefits offered in this channel.
Choose from a list of common subscriber benefits,
or you can write your own custom benefit description.
This art, plus the title and benefits, will appear in Apple Podcasts
as an upsell message when a nonsubscriber taps on an episode
that has subscriber audio.
Make sure you are using art
and a description that explains to the listener
why they should become a subscriber now.
Next you'll need to set up the promotional banner that appears
on your channel and show pages.
You know your listeners best,
and we highly recommend customizing the text on this banner.
Although we have templates for you to use,
this is a great opportunity to describe what makes your subscription unique.
Next, you'll add the last piece of art called the subscription icon,
that will appear when listeners confirm their payment information.
And the final step is to set up pricing.
Start by picking a single price in your local currency.
This will be used to find the closest price equivalent
across all other countries.
At this point, you can adjust any country or region pricing,
to increase or decrease pricing if needed.
And if no changes are necessary, save your price.
Setting up a yearly price is optional, but we highly recommend it.
The last step is to set up a free trial for your subscription.
Shows with yearly pricing and a free trial perform better than shows
without these two options.
To set up a free trial,
choose a trial duration from the list
and set a date to make the trial available.
You can have the trial offered in every country.
But if you want to limit trials to specific countries,
you can do that here.
The Channel and subscription are now complete.
If everything is ready, the final step is to click
that "Submit for review" button.
In Review, our team will take a look at your subscription
and make sure everything is set up correctly.
Your channel will be visible on the Apple Podcasts app
while your subscription is in review, but the subscriber audio will only go live
once the subscription has been approved.
Our review process is really quick,
so if you don't want your subscriber audio live
we recommend setting a future release date
or leaving your channel in draft until you are ready.
And now when you go back to the landing page...
you have a new row, just for Channels.